Before pouring budget into new campaigns, we verify what's working and what's burning money. Standalone audit or first phase of a longer engagement. Either way, you get a written report that's actually useful.
"A Google Ads audit" usually means an Optmyzr scan or a 50-page PDF with recommendations like "add negative keywords". That's not an audit — it's a template.
Our audit is two to three weeks of business-deep immersion. We look beyond the Google Ads UI: tracking, landing pages, CRM data, competitive landscape, unit economics.
You don't get "recommendations" — you get a prioritised action plan: what to do immediately to stop bleeding budget, what to do over the next 30 days for growth, what to do over the quarter to scale safely.
Campaign, ad-group, network, audience structure review. Detection of overlap, cannibalisation, ineffective segmentation.
Does the bidding strategy match conversion volume? Is tCPA / tROAS configured correctly? Where to migrate to portfolio strategies?
Are conversions duplicated? Is value tracked correctly? Enhanced Conversions in place? Cross-channel attribution working?
Real share of relevant queries. How much budget goes to irrelevant traffic. Opportunities for new campaigns from search-term data.
Ad text quality, asset performance, landing-page-to-intent fit, UX bottlenecks.
Auction Insights review, competitive creative analysis, share-of-voice estimation, gap analysis by query category.
60–90 minutes covering business model, KPIs, current pain points, expectations. NDA signed.
Read-only access to Google Ads, GA4, GTM, Merchant Center, Looker Studio. Historical data exported to BigQuery.
10–15 working days of full immersion. Team: lead strategist + senior PPC + analyst.
90-minute presentation to your team. Not a PDF dump — a working dialogue. You ask, we explain, we prioritise together.
90-day action plan with impact estimates. We can implement, or hand off to your in-house team.
Send us your current account access and a few notes on your goals. We come back with a free audit and a clear recommendation within two business days.
Request a free audit →